about lily

lily freda is the founder of vayela, a boutique strategy and public relations consultancy for culture makers. she helps artists, founders and businesses identify and execute their most impactful contributions. 

a cum laude graduate of harvard, lily began her career (publishing under the name lily karlin) as an entertainment journalist and viral video creator at huffpost. her work has appeared in and been mentioned by hulu, the new yorker, glamour, teen vogue, fast company, startup guide, paste magazine, and time out new york.